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Weirdass website

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Weirdass.co.uk covers geek-culture, games, films, weird animals, facts, science, tech and more. It started in 2009/2010 and was a joint venture of a few local bloggers that had an interest in all things weird.

When looking to improve their website they came to us for help and advice. The site had originally been based on the open-source CMS Joomla, but many of the bloggers and editors struggled with the interface at the time, so we suggested WordPress as it is well-known for its ease of use for content creators, and showed them the back-end interface to those that weren't as familiar.

Everyone agreed that Wordpress was a suitable option and so we set about migrating the site with hundreds of posts to Wordpress from Joomla. This went reasonably well, and there were only a few smaller issues to address with the migration.

We started to redesign the website based on a simple, magazine style layout. Once we got the basics in place we concentrated on various sections of the website that we could improve.

We are still in the process of rolling out the new design as there are many tweaks to make. For example, the weirdass animals section contains some very weird creatures from around the world, so we made sure there was a nice big sliding image header at the top that slides through the different animals they have featured.

We will gradually roll out more styling for each section and create post templates for "featured posts" that are larger and more in-depth than the standard, smaller posts.

We are also carrying out some A/B testing to see what kind of page layouts visitors preferred and what keeps people reading the pages for longer. We will continue to make changes over the next few months based on the results.

 

Go Lake District - Lake District Walks Blog

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  • Go Lake District Website
Go Lake District Website thumnail
Sometimes we get a chance to work on a website that is a bit different and Go Lake District is just that type of website. We had a short amount of time to try to get the website back up and running, so it is definitely a work in progress, but we feel it was such a valuable resource, we had to help make it great. Go Lake District, as the name implies is a website dedicated to the Lake District national park in Cumbria. It is first and foremost a collection of walks in the Lake District, with maps, routes, and pictures to help guide you. Besides its fantastic collection of walks, it offers guides to Lake District tourist attractions and points of interest in the area. From the wonderful historic houses and steam railways to boat hire and farm parks - there really is a great choice of things to do for the whole family. And for those pesky wet days when it won't stop raining, they still have you covered with a selection of things to do in the Lake district when it's raining.

What we did

When we started, we had a small amount of time to get the site up and running. We started by adding the pages and images to the website. The images had previously been largely unoptimized, so we saved them with varying amounts of compression to get the page load times down. It's good for the server and visitors to the website, not to have to wait for ages for the images to load. We will probably go a page about image optimisation on our website at some point because there's really no excuse these days. We also decided to tackle the slightly out-dated URL structure, partly for user-experience, cleanness and also because we had no choice - whichever CMS that had been used, was outdated and it would be hard to replicate. So we started setting up the sections of the website for example '/walks/' and then adding the walks to that section. This mean that the original pages no longer resided in the same place, so we had to do a few 301 redirects to link up the old pages to the new ones so we didn't lose any link-juice and to keep Google happy. Once the old pages were back up and everything was connected, redirected and working, we added any new pages that were required. This was also the point that we removed mention of the online shop that had long been dissolved and instead set up links to buy various items from Amazon. This can be a good way of doing things, especially if you don't have the budget to buy large amounts of stock and can't compete on price, you might as well earn via an affiliate scheme or ad revenue. One of the issues with hosting websites are the costs involved in hosting and maintenance, so any way to offset those costs is appreciated.

Have we succeeded?

Once we had repaired all the links and optimised the images the site ranked reasonably well for the keywords that it previously ranked for and gradually improved. This was with the site being down for a few months, so it is definitely possible to get your site back to where it was even if a reasonable time has passed. Don't feel let down or upset that irreversible damage has been done, because usually, it's fixable.

Going Forward

We hope to continually help improve the website and add to in as the opportunity arises - such as the addition of new walks, and guides. The addition of pages for each of the attractions including reviews and write-ups. The website has a lot of potential, I hope it continues and grows its success.
   

Dream Team Movers

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  • Dream Team Movers
Dream Team Movers

*I did not design this website, I am only in charge of the SEO*

dreamteammovers.co.uk Are an independent removals company based in St Albans, Hertfordshire. They specialise in flat and house moves and man and vans services such as delivering and moving large furniture and even assembling and disassembling furniture for moves. They are great value and have many happy customers with great reviews - they just need a bit of a push to get seen by potential customers. I am currently in the middle of re-writing their pages to better convey what they can do for their customers.

Dream team movers, man and van removals in St Albans

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24 Hour Plumbers

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  • Plumbers 24 hours
Emergency Plumbers 24 hours

*I did not design this website, I am only in charge of the SEO*

emergencyplumbers24hours.co.uk Are an independent plumbing company based in Ealing, West London. They specialise in all plumbing and heating work, but stand out due to their emergency 24 hour call-outs. So it doesn't matter if your leak or boiler breakdown happens in the early hours of the morning, our outside of the 9 to 5 of office hours, they can still help when you need it most.

Here is an excerpt from there website. I used pre-existing text as a basis and tweaked it so it was fit for purpose.

Emergency plumber are experts in boiler repair, installation, maintenance, and servicing. Our wealth of experience which we have gained from working with a broad range of boilers, means that we can accommodate you and your boiler needs - whatever the make or manufacturer. In the unfortunate event parts are no longer available to source our qualified engineers will offer you advice and support in seeking alternative solutions.

Being specialists in heating and plumbing, we are qualified to work on all types of domestic water and heating systems, both vented and un-vented, traditional water storage units, more contemporary combination boilers and newly popular high efficiency condensing boilers. You name it, we can work on it. Our fully stocked mobile units that cover all areas of London carry a substantial range of parts and components, so that we are able to fix or stabilise your boiler in an emergency – any time of day. sink drain

For London-wide boiler installations, we can competently and expertly work with a huge range of manufacturers including: Worcester Bosch, Vaillant, Glow Worm, Ideal and Baxi. Contact us today for a completely FREE no-obligation boiler installation quote, including advice on what system best suits your needs.

I am currently rolling out new pages for the areas they cover, to better reach their local customers. here is an example of the new pages. This one is for Plumber in Ealing.

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Pluscrates Crate Hire SEO

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  • SEO for Pluscrates Crate Hire website
Pluscrates Crate Hire website SEO thumbnail

*I did not design this website, I am only in charge of the SEO*

Pluscrates crate hire are the largest independent crate hire company in the UK, they were founded 2008 by Neil McGuigan and John Mitchell who were very well versed in the crate hire industry. Neil McGuigan Parents actually founded the first crate Rental company in the UK - Rentacrate in the 70’s

In 2008 they decided that they wanted to bring “quality crate hire” back to the commercial relocation industry and so Pluscrates was born. They now supply the UK with crates from their depots in London (Wembley), Bristol, Birmingham, Manchester and Livingston in Scotland.

Initially they had an SEO service provider that maintained their site’s google/search engine presence, however they lost touch with them and gradually saw their rankings fall gradually dropping from the first page of google. being that there are really only 3 crate hire companies in the UK and there rest simply resell crates from one of the big 3, it seemed unfair and unfortunate that their rankings were dropping, especially for customers, with crate hire prices being far lower from Pluscrates compared to Rentacrate or PHSteacrate (PHS actually owns both Rentacrate and Teacrate). For example the industry standard crate the L3 is 70p per week from Pluscrates and £1.43 from Rentacrate which from a consumer point of view is quite vast.

I was brought onboard to try and get Pluscrates back onto page one of google - where they belong. Firstly looking at their on-page SEO and general SEO to see where there may be problems and where there are improvements to be made. They weren’t interested in PPC (pay per click/google ads) so I was only boosting their organic search visibility.

As there was a previous SEO used, I knew that they would have a base to work from, but there may have been issues with the SEO from Google Panda and Penguin updates. Firstly I looked at the on-page SEO, the content and copy-writing as well as general heath-check for the website and pages. Coming from a web design background, I will always try to improve the overall user experience, rather than just target google (as many people unfortunately do). There were a few keyword based landing pages, that while worked to this point, were gradually falling out of favor from google. Rather than remove them, I improved them.

While generally improving pages, I also looked for missed opportunities where there may be room for pages to expand their keywords and target certain search terms to drive traffic to the site.

General website health check saw me implementing minor things such as favicons and touch icons, checking html, titles, metadata etc., and implementing SSL and https. All factors that are becoming more and more important for google and other search engines.

Pluscrates Crate Hire

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FJL Recycling

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  • FJL Recycling and waste management website
FJL Recycling and waste management website

FJL Recycling are a waste management business based in west London. They needed a website that would show potential customers how they could help them. As a relatively new start-upat the time, we needed to get the live fairly quickly. We are currently working on the new version on the website (So thought we should put a link here to the current one)


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